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Reference and guide to SFIA version 6. Framework status: Legacy.

Digital marketing: Level 6

Determines and oversees the marketing and marketing planning strategy for the organisation. Makes strategic decisions regarding marketing plans and the planning process, placing online, web and digital marketing and communications at the hub of customer-centric communications in an increasingly multi-channel environment. Evaluates and responds to key factors relating to the implementation, measurement and review of successful campaigns. Makes a significant contribution to the development and communication of the organisation’s strategy for the use of web, digital and social media to engage and involve stakeholders. Uses digital channels for getting the organisation’s messages across and delivered to the highest professional standard.