Reference and guide to SFIA version 6. Framework status: Canonical.

Digital marketing: Level 3

Uses customer and employee insight to identify industry trends, needs and sales opportunities. Conducts market research, and maintains relevant information, including lessons learned from previous projects. Develops creative and innovative ideas for campaigns. Applies appropriate strategies and tools, including web and digital, to inform and produce marketing plans. Develops and delivers targeted digital and multi-channel communication campaigns to get key messages across and reinforce the organisation’s unique selling points key messages and brand. Applies tools to measure the effectiveness of internal and external web and digital campaigns and recommends appropriate methods to a given situation. Presents and communicates at marketing events.