Reference and guide to SFIA version 6. Framework status: Canonical.

Product management: Level 5

Acts as owner/advocate for one or more products or services, advising on standards, methods, tools, etc. Manages their lifecycles to ensure that, over time, the needs of customers are profitably met. Liaises with customers and colleagues in other disciplines in determination of product positioning, coordination of product launch, marketing campaigns, and monitoring of product/service performance. Anticipates changes in market dynamics /models, adapts products, and creates product retirement and transitioning strategies.